Primark aim to give the customer unbeatable value by offering fashion and quality at the best price. To ensure they offer the latest fashions they have a design and buying department that creates their clothing collections. Primark carries a full range of departments: Womenswear, Lingerie, Childrenswear, Menswear, Footwear, Accessories, Hosiery and Home so their is something for all the family. Primark has several brands, which include Atmosphere, Secret Possessions, and Primark Essentials.